opinion

A Look at the High-Tech World of Sex Toys

A Look at the High-Tech World of Sex Toys

First came the motor, then the remote control, then came Bluetooth.

Sex toys are a high-tech industry. Oh sure, it’s home to humble rubber cock rings and simple battery-powered single-speed bullet vibrators, but at the other end of the scale we have some amazing tech going on.

When we’ve come so far and achieved so much, what comes next?

In an increasingly high-paced, high-tech world, we shouldn’t be surprised that sex toys are taking advantage of shrinking sizes and costs of microchips and other tech components. Remember, it wasn’t all that long ago that computers took up a whole room.

Particularly of interest is the rise of app-controlled toys, which are shaking up the industry in every way; and ultra-realistic, highly sophisticated sex-cessories, which are starting to make even the most unusual sci-fi fantasies seem like reality.

Let’s get one thing straight: long-distance relationships can be tricky. However, there’s never been a better time to have one. With almost 50 percent of the world boasting internet connectivity in 2017 — a figure that rises to more than 80 percent in developed countries — the demand for sex over a distance has probably never been greater.

And the industry is responding to the demand: more and more manufacturers are putting out versions of their toys that are app-controlled or are focusing entirely on app-enhanced products. Companies like We-Vibe, Lovense, Vibease and OhMiBod have positioned themselves as the experts on this corner of the market, offering up wearable toys controlled by apps that let users play together from all over the globe.

Newer developments include personalized experiences based on user behavior. Acting almost like a training program, the Lovely cock ring sends data to the companion app, which then generates sex tips for new ways to play depending on how it’s been used.

Power-Ups

But apps aren’t the only tech stretching to further satisfy our sexual appetites. As computers have become smaller and smaller (with the smallest on record absolutely dwarfed by a grain of rice), they’ve worked their way into more and more places, including our vibrators.

A number of new toys on the market feature memory chips so they can resume vibrating on the same function they were turned off on, and with the growing number of vibration patterns available on most toys, this is certainly one very handy feature. Similarly, improved travel locks help customers feel comfortable taking their vibrators on holiday with them, or stashing them in a drawer without them going off.

Onboard, wireless-compatible tech is also giving manufacturers more flexibility than ever before, by allowing them to improve and update their products from a distance. Software updates are a fact of life at this point, so why shouldn’t vibrators add new speeds or patterns over their data connection? It’s a huge benefit to consumers, who can buy a toy once and continue to enjoy new experiences for years to come.

But that’s not all! Just as with phones, wireless recharging is making waves in the business, offering users a quick and convenient way to keep their favorite toy fully juiced up and ready to go whenever the mood strikes.

Amp Up the Pleasure

People have been saying “the future is now” for years. And, well, it is. Some sci-fantasies, like teleporting off for a quick holiday on Mars or hoverboarding to work without ever touching the ground, aren’t reality (yet). But other fantasies, like immersive, multi-sensory sex-toy experiences, have already landed.

Naturally, the next step from here is virtual reality. VR as an industry is booming, and the adult industry is right there taking part in it, with haptic feedback devices and full-rendered environments fulfilling consumer fantasies. Companies like Kiiroo and Fleshlight have created toys like the Launch, that combine (a) a really great sex toy (b) with an automatic device (c) that can be linked to online content. Or CyberSkin, whose twerking realistic butt comes with a VR headset that provides a link between the motions you see onscreen and the movements of the toy itself.

When we’ve come so far and achieved so much, what comes next? Much like the world of technology outside of the adult industry, it’s an exciting time to be a part of it, because the answer is: Who knows?

Paul Jaques is the quality and technical manager for U.K.-based sex toy brand and online retailer Lovehoney.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

profile

WIA Profile: Cynthia Wielgosz Elliott

The past year has been a challenging one for the team at premier lubricant manufacturer Sliquid. Late in 2024, company co-founder Dean Elliott passed away after battling cancer, though he managed to flash his wide, signature grin until the very end.

Women in Adult ·
opinion

Michigan's Intimate Ideas Offers Playful Retail Setting for Wide Range of Shoppers

Jerry Manis, the regional manager of Intimate Ideas’ Michigan stores, never planned on working in adult retail — but he says it’s turned out to be a surprisingly rewarding gig.

Quinton Bellamie ·
opinion

Kraig McGee Blends Family Values, Creative Background at TAF Distributing

Walk into any Adam & Eve store in the Mountain West region of the U.S. and you’ve likely stumbled into a TAF Distributing outfit. Owned by industry veteran Kraig McGee Jr. and staffed by his closest family members, McGee’s 35 TAF-operated stores span 13 states, from woodsy Idaho to scenic Utah and well beyond.

Colleen Godwin ·
opinion

How Pleasure Brands Can Ethically Market to LGBTQ+ Communities

Every June, the rainbow floodgates open. Suddenly, pleasure products are “Pride-themed,” companies change their logos and brands rush to show just how inclusive they are — at least for 30 days. But as a queer, nonbinary marketing strategist who works with adult brands year-round, I’m here to say: Rainbow dildos alone are not progress. They’re often just noise.

Hail Groo ·
opinion

A Retailer's Road Map for First-Timers' Anal August

Anal August offers a prime opportunity for brands and stores to capture new customers and drive growth in a category that’s gaining mainstream momentum. As consumer interest in anal play continues to rise, now is the time to meet first-time buyers where they are, with approachable products, trusted education and a clear path to pleasure.

Matthew Spindler ·
opinion

Optimizing Your Leadership Through Wellness Practices

For many of us, 2025 has proved intensely stressful — and we’re still only halfway through the year. In times like these, it may seem counterintuitive or even irresponsible to talk about seeking pleasure. Yet pleasure, presence, joy and connection can help you return to a mental and physical state that allows you to face and handle stressors.

Sarah Tomchesson ·
opinion

Chastity Play Is Trending: Why It Should Be in Your Marketing Strategy

From chastity fetishes to power play, erotic control — once considered an esoteric niche within the world of BDSM — is now entering the mainstream. Google searches for “chastity cages,” “chastity fetish” and “orgasm denial” have exploded over the past year, with interest especially high for beginner-friendly models.

Naima Karp ·
opinion

A Look at Adult Retail's Role in Community Care

In the adult retail industry, we focus on empowerment, exploration and connection. We connect people with products that can transform their relationships with their bodies, with their partners and with themselves.

Rin Musick ·
trends

A Deep Dive Into Key Trends Shaping Pleasure Products

In 2025, the pleasure industry is evolving in intentional ways. Rather than racing toward newness for novelty’s sake, brands are reassessing everything from shape and function to what price intended shoppers can afford.

Ariana Rodriguez ·
profile

WIA Profile: Jia Jeng

Modern branding is all about storytelling — and Jia Jeng certainly knows how to tell an authentic, perspective-shifting tale. As brand manager for ID Lubricants, Jeng applies her creative talent to shaping the long-established company’s public image in a way that aligns with her own vision for an ethical future.

Women in Adult ·
Show More